Priory's strategic vision and plan
The Priory Plan outlines our strategy for 2026-30. It is our vision and roadmap for the next stage of Priory’s evolution, building on the strong foundations laid by our previous strategy.
At the same time, it acknowledges the complex and uncertain environment in which we now operate, shaped by rapid and profound change. Advances in AI and automation, shifting demographics, and evolving workforce dynamics are transforming every organisation. To succeed, we must remain ready to pivot and adapt whenever needed.
Our purpose
Central to everything we do at Priory is our purpose – Live your life. This is the guiding principle behind the care we provide and is about supporting people to regain their qualify of life and independence. In practice, it means focusing on what matters to each individual, their goals and aspirations, and creating an environment that supports their wellbeing and rehabilitation.
Priory is part of MEDIAN Group, a leading pan-European provider of mental health, specialist care and rehabilitation services, focused on restoring quality of life through effective, evidenced and data-driven care. MEDIAN Group comprises Priory in the UK, MEDIAN in Germany and Hestia Health in Spain.
Our strategic goals
The Priory Plan focuses on six strategic goals that covers our approach to: delivering care, our outcomes, the colleague experience at Priory, our role in the wider health and social care system, and our role in the community.
Shaping the Priory Plan
Following the success of the Priory Plan (2023 to 2025), Priory worked with colleagues, patients, residents, lived experience partners and loved ones to shape its next plan for 2026 to 2030. In July 2025, more than 2,000 people took part in a listening campaign, sharing what works well, where improvements are needed and what should be prioritised for the future.
Feedback was gathered through surveys, discussions and listening sessions, supported by leaders and a dedicated engagement toolkit, reflecting a strong shared commitment to shaping Priory’s future together.