Priory teams up with mental health app My Possible Self to offer top-quality mental health support

• UK’s leading independent mental healthcare provider joins forces with leading mental health app My Possible Self
• The innovative app offers support with the most common mental health issues, including stress and anxiety, as well as unhelpful behaviours, including drinking and gambling, and is curated by world-leading Priory experts
• My Possible Self will guide people to proactively pursue better mental health and manage unhelpful behaviours
• It tracks and monitors individual behaviour, offering personalised insight into moods, thoughts and emotions, while prompting helpful activities and positive thinking
• The app is available on the Apple App Store and Google Play store and is offered FREE until April 30 to support those struggling during the pandemic, then £1.99 a month thereafter 

The Priory Group, the leading independent mental healthcare provider, has joined forces with the leading mental health app My Possible Self to make mental health support more accessible than ever.

The partnership brings together innovative technology with clinically recognised content to deliver a holistic approach to mental health and help users manage anxiety, tackle depression, reduce stress and improve sleep.

My Possible Self is listed on the NHS Apps Library, demonstrating it meets NHS technical, clinical and safety standards, and has been commissioned by the NHS to combat poor mental health in London.

The partnership represents a significant, digital step forward for Priory, making its expertise more affordable and portable.

My Possible Self offers interactive tools, helpful tips, visual and mental exercises and engaging activities based on cognitive behavioural therapy (CBT) and customised for digital use.

Joe McEvoy, director of innovation and digital at the Priory Group, said: “My Possible Self has pioneered the use of technology to support mental health and wellbeing in the UK.

“For most people, their introduction to mental health advice is going to be digital and the pandemic has accelerated the need for My Possible Self's high-quality tools and techniques.

“Our aim is to reach millions of people across the UK, giving them access to Priory expertise in a number of common areas – from stress and depression and poor sleep to learning how to reduce your alcohol intake and ensure any gambling you do is done more safely.

“Digital mental health advice helps remove stigma barriers, and is available whenever and wherever you need it. Users can integrate advice into their routine, and carry it around with them 24/7. We are committed to ensuring the widest number of people can benefit from our services at a cost and in a way that suits them.”

My Possible Self features six user-friendly guided series - Sleeping well, Overcoming my anxiety, Tackling my depression, Easing my work stress, Drinking safely and Gambling safely. At the tap of a button, the user can record their mood in the moment, identify behaviours over time and continuously monitor progress using the interactive toolkit. Other features include visual and mental exercises, personalised reminders and motivational messages.

My Possible Self, based in Harrogate, Yorkshire, UK, is a leading mental health app founded by Joanne Wilkinson in 2009. The business initially offered a range of health and wellbeing services. In 2016, Joanne recruited her daughters, Hana and Fleur, to develop the company into the mental health app it is today. Three years later, it was commissioned by the NHS to combat poor mental health in London.

Joanne Wilkinson, founder of My Possible Self said, “We are delighted to launch this partnership with Priory to bring our innovative technology and clinically recognised content to support more people with their mental health during these difficult times.

“As a family-owned company, we are committed to bringing people the best mental health support we possibly can. We have developed the most innovative tools available to help manage and improve wellbeing when you need a helping hand at home and at work.”

Notes to editors

For further information or interviews, please contact jo.hudson@trinitypr.co.uk or kitty.weale@trinitypr.co.uk

About Priory Group

The Priory Group is the leading provider of behavioural care in the UK, caring for around 30,000 people a year for conditions including depression, anxiety, drugs and alcohol addiction, eating disorders and self-harming. The Group is organised into four divisions – healthcare, education and children’s services, adult care and the Middle East.

About My Possible Self

My Possible Self is available via the Apple App Store, Google Play and Good Thinking, the NHS-approved wellbeing service. The app is listed at the NHS Apps Library, demonstrating it meets NHS technical, clinical and safety standards.

Joanne Wilkinson founded My Possible Self as a not-for-profit company in 2009 and is passionate about helping as many people as possible with their mental health issues.

A new digital intervention, developed by My Possible Self in partnership with the University of the Highlands and Islands and NHS Highland, rapidly reduced depression and anxiety and increased wellbeing among health and social care workers in the pandemic.